NCAA agrees to $920 million, 8-year deal with ESPN for women’s March Madness, 39 other championships

The NCAA and ESPN announced on Thursday a $920 million, eight-year agreement that will give the network exclusive rights to 40 championships, including the Division I women’s basketball tournament, an event growing in popularity that the association has been accused of undervaluing in the past.

NCAA President Charlie Baker told The Associated Press the deal has an average annual value of $115 million, an increase of more than 300% per year on what the previous 14-year deal with ESPN was paying the association.

“Yes, it’s a bundle, but it’s a bigger bundle and it’s a bigger bundle that will be much better,” Baker said.

The deal covers 21 women’s and 19 men’s sports, adding tennis, track and field, men’s gymnastics, the women’s Division II and III volleyball and basketball championships and the men’s DII and DIII basketball championships.

  • January 4, 2024
  • Articles,
  • This post was written by